My Stories, Uncategorized

Shoe Mo in Indonesia, my thoughts on Retail Operation and Jakarta trip.

Happy New Year 2019! People say New year, new me, I’d say New Year New Shop. Jokes aside, we do have a new shop up and running earlier this month. Shoe Mo Grogol, Jakarta, Indonesia!

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Signage will be up soon! You can find us here:

Shoe Mo Grogol

Jl. Dr. Muwardi I Blok B2 No.26, RT.1/RW.4, Grogol, Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11450, Indonesia

Biz Hours: Mon-Sun: 11am – 8pm. Tuesdays off. 

Phone: +62 81324752059 | Email: id@myshoemo.com

 

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Side story of Shoe Mo Indonesia. When my partner Jack left KL to relocate in Jakarta in Aug 2018, he told us that he’ll bring Shoe Mo there. Back then I wasn’t so keen on that idea because I do think Shoe Mo HQ (Malaysia) needs a lot of support and attention. So I’d prefer him to stay in KL. Then Shoe Mo Singapore came into the picture, more jobs added to my list. I travelled a lot. Juggling 2 countries and 4 shops wasn’t easy. I didn’t hold much hope to Indonesia as to me it’s a new territory. But one fine day Jack told me he found a decent shop for rent, a local partner to work with and a month later I found myself flying in Jakarta for the opening. Law of attraction some might call it, but kudos to Jack for making this to happen.

I’ve been reflecting recently. The longer I run Shoe Mo, the stronger I believe Operation will make or break your business, especially in the first 1-2 years, no matter how bad/great your business idea is, if you execute it right, the universe will respond. With that belief, I spend 70% of my time on Operational matters, 20% on Marketing, 10% on new business & partnership. I’m not a natural salesperson (I suck at it), I normally just tell people how Shoe Mo runs if I happen to do a mini pitch, and I receive positive feedback most of the time, and they will follow up with “How much to get a franchise?”. Whenever a friend ask for my opinion on their business idea, my first question will be: “How does it work?”. So, I couldn’t emphasize more on the importance of a good operation team.

  • Due diligence: check, check, check and check. Operation works as a whole, once we work on certain part, we need to think on how it effect other parts. When a marketing campaign is implemented, how does the internal work-flow run?
  • Discipline: always give a specific due date for every task, even its small or big, and respect it. We can’t procrastinate in retail business, every day counts, every effort counts.
  • Follow up game strong: We usually get lost in conversation, lots of idea raised but non follow up. A work is done but we don’t take time to learn from it. An unanswered email which is easily to be forgotten. How about an reminder, or a quick call to follow up rather than wait? If we initiate to know, we’ll get the answer we wanted.
  • Organize in idea and execution: always have check list handy. Break your ideas and plans into check list with due dates. Respect the deadlines. Follow up if you have no answer. Trust me things will run faster that way.

Ok so that’s enough of work stuff, I have different view on Jakarta this time, being able to explore a bit and see more of the city. I’m amazed by how big the city is (even tho I’m always know it’s huge). I secretly compared Jakarta to Ho Chi Minh city because I used to out HCMC and JKT to the same level of development, but boy I was wrong. Infrastructure is better, roads are still jammed but quite in better condition vs HCMC, more international brands, better malls, food is averagely cheaper, coffee is good too!

Had a change to visit GoJek HQ too. It’s really amazing how GoJek takes over the market and change Indonesian lives.

Was a fun time, Jakarta. Thanks to my boyfriend Ryan, to accompany me during the trip, be my food buddy and translator too 😀

Onwards and upwards,

Ginny.

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